Shopify Development Australia

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20% Increase In Total Conversions

Herbsofgold.com.au

Herbs of Gold is a well-established Australian nutraceutical brand offering a wide range of vitamins, minerals, and herbal supplements across multiple health categories.

Despite strong brand recognition and traffic, the store faced opportunities for improvement in the online shopping experience, particularly around:

  • Product page clarity and structure

  • User journey from browsing to checkout

  • Conversion optimisation across key product categories

  • Overall ecommerce performance efficiency.

What Was Done

Focused improvements were made across key areas of the Shopify store, including:

  • Product page layout refinement to improve clarity and readability

  • Structural adjustments to highlight key product benefits more effectively

  • UX improvements to reduce friction in the customer journey

  • General conversion-focused optimisation of key pages

Result

Following implementation of improvements, the store saw:

  • A 20% increase in conversions

  • Improved user engagement on key product pages

  • Smoother navigation through the purchasing process